This is a very handle little article to have at your fingertips if you have to convince someone how important it is to have a web presence these days. Albeit a couplle of years old, the data is nonetheless relevant.
A new study projects that internet advertising and access spending in the United States will total $78.4 billion in 2011, up from $47.2 billion in 2006, an average annual growth rate of 10.7 percent.
FollowedÂ by a bit more recent article published in February of 2008:
eMarketer predicts that online retailers in the US will ring up over $100 billion more in sales in 2012 than they did in 2007. Sales growth will come mainly from consumers who are shifting their spending from traditional retail stores to the Internet.
The bottom line is that more and more consumers are moving online each and every day. That means that now more than ever, is the time to make sure your business has a presence online, whether you cater to a small local market or a larger global one.