I received a very weird email today from someone who’s marketing list I belong to. I shall not name names because I have replied to them and have not gotten a response yet. I also think it’s nicer this way because all I am trying to do is share an opinion on the matter for future reference to everyone that does email marketing. If they read *MY* blog, they will know who they are.
This is their email to me:
Subject: you are being removed from my list (Mr. Bobby Doe)
On Thu, Feb 4, 2010 at 11:25 AM, Mr. Bobby Doe wrote:
You haven’t opened one of my emails or clicked a link in the last 6 months.
Which means this email address is dead, or you just don’t want to be on my list any more.
So I’m getting ready to remove your from my mailing list unless I see “signs of life” from your email address.
Please click this link just to let me know you are still out there:
I you click the I will assume your email address is still good and will NOT remove you from my list.
Mr. Bobby Doe
This link simply takes you to my blog, nothing else.
Please visit my blog so I know not to remove you from my list.
WOW! I was really taken aback. So I immediately penned this response and sent it:
I don’t think that’s a fair assumption. In fact I’m kinda taken aback by this accusation.
I actually DO open your email and read them. Just because I do not click a link though doesn’t mean that I don’t:
- a) get any value from emails
- b) actually go to the links in the emails
I don’t always click on links in emails, that’s how a lot of people get trapped by crappy viruses and spyware, etc. Virus protection software is also only as good as the habits of the user.
I’m not saying you would ever do that (spam me with a virus link) – BUT- it is a habit for me to sometimes simply copy and paste a top level URL to go see a site. And not just blindly click away on every link I ever see. Now the way I see it today: is I don’t believe I should have to click on that link and visit your blog, to prove to you that I’m human.
You either want me on your mailing list or you don’t.
What if I was on a 6 month vacation?
What if I was ill, and just haven’t been online in awhile, but was looking forward to all your emails piled up in my inbox?
The scenarios are endless.
Is this really proper email marketing? I think that unless an email “bounces” as a failure, then I’m keeping you on my list until you physically complain or unsubscribe yourself.
Or was this whole email just a “bully tactic” and marketing ploy to get me to visit your blog today?
Erika L Walker Rich
Now, I never did visit this guy’s site today. I was too busy feeling insulted. But that is irrelevant. If this is a new way to talk to your email marketing list, I don’t think I’ll ever use this tactic. You can stay on my email list forever and ever and ever, even if you never visit my site. At least you are letting my email sit there in your inbox and stare at you.
What do you all think? You like his approach? Would you use it to speak to your hard won list subscribers?
UPDATE: Mr. Bobby Doe just replied to me. I give him major kudos for the super fast reply, but I wasn’t really satisfied with his answer from a “marketing mentor” point of view. He apologized, said I must of gotten it “by mistake” and then said:
Here’s a tip: if you remove people that don’t read your emails you can save money on your email service and increase your open rates and your click-through rates.
OK. I can appreciate the need to save money – BUT – see my scenarios above. What if they were on a sabbatical? What if they were ill? What if they are like me, don’t have “images enabled by default” (because that is how you track opens) or can only receive “text” emails. But you read everything he has to say and like me, only copy and paste links?
I still don’t believe that kind of “culling” tactic is smart. I believe there’s definitely better ways to manage your non-opens. I know I have learned one thing from him today: What not to do to my own list subscribers.
What do you all think?