About Erika

Who is Erika L Rich and why do we care?

WebErika aka Erika L RichErika L Rich, aka WebErika, is an Internet junkie, who loves all things to do with the Internet. Well, all the good things. She loves Social Media, Social Media Marketing, Networking, SEO and Search Engine Marketing. Erika is also Content Management guru and Coldfusion Programmer. She has been making a living on the ‘net since 1998 and enjoys every minute of it.

Some History
Erika L. Walker Rich was “online” in virtual communities back in 1985 when the internet was a new frontier. She loved how one could communicate with people from all walks of life and areas of the world.

In 1989, after 3 years (just long enough) in big corporate America, Erika took a break from flickering screens and corporate politics and watercooler nonsense, and followed a long time childhood dream of working with horses. Enter the Meadowland Racetrack and the world of Standardbred racehorses. The next decade was a great life experience. A rollercoaster of human highs and lows, the excitement of the industry and the fabulous feeling of being involved with the horses made for some tremendous memories. With the passage of time, came the realization that her destiny lay elsewhere and after years of long hours, meeting and making new friends from all over the world in real time and gathering the experience of dealing with dozens of demanding owners and trainers, Erika left the love of four footed friends behind to follow another dream.

Erika went on to conquer the world of Digital Graphic Design and showcase her artistic skills that had been put on hold. A local small town newspaper god, Frank Cahill and the Parsippany Focus, gave her a chance to show how quick she could not only learn how to layout an entire newspaper, but learn an entirely new computer operating system, Apple OS, at the same time.

That spiraled into many different positions within the Printing Industry, culminating in several Printing and Graphic Design Awards at the Pip Printing National Conferences in Las Vegas, Nevada. Hitting the salary ceiling in desktop graphic design at the time and not wanting to commute into New York City in order to make ends meet, she decided to try a career on the Internet and work for herself. A move that would offer more opportunities and expand her horizons. A complete and total gamble.

Finding the new, current Internet world to be a rewarding and challenging place, she jumped in feet first with a fellow consulting friend, Richard Hayward, and started RUWebby, LLC in the fall of 1999. They wanted to provide customers with Project Management, Website Design and Development, Content Management, Software Training and Search Engine Marketing expertise.

Carolynn Monaco of CTM Job solutions and Jay and Nancy of The Birchwood Group, became RUWebby’s first clients. They are still with RUWebby today.

Richard stepped down in December of 2002 to pursue other interests, leaving Erika as sole proprietor of RUWebby.

Erika keeps her skills up-to-date by attending numerous educational classes in XML, ColdFusion, Microsoft seminars as well as researching top trends on the Internet on a weekly basis. She obtained ColdFusion CFMX Development Certifications as well as completed an Advanced ColdFusion, JavaScript and Database Design Boot Camp in Atlanta, Georgia with the esteemed Adam Churvis.

Erika keeps her life well rounded by playing golf, boating and fishing, reading, cooking and enjoying the company of her husband and soul mate, friends and family in North Georgia.

So Why Care?

Erika is a veritable fountain of information and if she ever got organized enough to put it all in one place, she might be dangerous. You care because some day you might run across her somewhere and you’d be happy you did. Ask her some questions, chat about the weather, gardening, golf, etc. It will be a good positive experience.

Stay tuned for more news on Erika in the near future.